Direct inward dialing (DID) is a telephony feature that allows incoming calls to be routed directly to a specific extension or department within an organization, bypassing the need for a receptionist or operator. For example, a customer calling a company’s main number can dial a specific extension to reach the sales department directly.
DID offers several advantages. It can improve customer service by reducing wait times and providing a more personalized experience. It can also increase efficiency by allowing employees to answer calls directly without having to go through a central switchboard. Additionally, DID can help businesses project a more professional image by giving them a dedicated phone number for each department.