The concept refers to a promotional campaign, often associated with the holiday season. Typically, it involves offering a curated selection of skincare products, often from a specific brand, presented as a countdown leading up to a particular date. For instance, a beauty retailer might offer a set of twelve individually packaged items, each designed to enhance skin radiance.
These types of promotions are designed to generate excitement and encourage consumer engagement, particularly during periods of heightened gift-giving. Benefits for consumers may include the opportunity to sample a range of products at a potentially discounted price, while retailers can gain increased brand awareness and drive sales. This marketing strategy leverages the established tradition of advent calendars and gift sets, adapted for the beauty and skincare market.
