The phrase refers to the set of instructions provided by Costco for preparing their Kirkland Signature frozen cheese pizza. These directions typically outline the optimal oven temperature, baking time, and any pre-baking preparation steps necessary to achieve the desired result. For example, the instructions might specify preheating the oven to 400 degrees Fahrenheit and baking the pizza for 18-20 minutes, or until the cheese is melted and bubbly.
Adhering to the recommended guidelines is crucial for several reasons. It ensures the pizza is cooked thoroughly, minimizing the risk of foodborne illness. Proper baking also leads to a more palatable outcome, preventing a soggy crust or unevenly melted cheese. Furthermore, it optimizes the use of the frozen product, allowing consumers to experience the intended flavor and texture profile. This is especially important considering the product’s intended target audience and marketing strategies.